Serving the Big Horn Basin for over 100 years

National attention prompts early launch of UW campaign

LARAMIE - When the University of Wyoming decided on a new marketing slogan - one element of a $500,000 campaign to boost enrollment - it hoped to reach potential students across the country and inspire them to ask questions about UW.

On that front, the campaign succeeded beyond its wildest expectations.

During the Board of Trustees' meeting Thursday, the board voted to roll out the campaign ahead...